Emergency Room extraordinaire.
In the hospital business, the ER is where the rubber meets the road (pardon the cliché). It is the number one touch point, the customer experience that sets the tone and can make or break medical institutions’s reputation. Hence this campaign, which did a preetty good job in positioning Mercy Hospital as the go-to Emergency Room in town.
CLIENT
Mercy Hospital
What we did
Strategy / Concept / Copy / Photography / Graphic design / Web design