The assignment.

Laser hair removal is a fast-growing category in the multibillion dollar personal care industry. Ideal Image, one of the leading brands in the business, is betting big on raising its profile nationally with a sultry ad campaign featuring Dancing with the Stars winner, Karina Smirnoff.

Branding + direct response. Social platforms + e-commerce. Impressions + conversion. Marketing + entertainment. Branded content + call-to-action. Adbiz + showbiz. The best of all worlds is possible.


Ideal Image Laser Hair Removal

What we did

Strategy / Concept / Copy / Production