Follow the arrow.

Have you ever noticed there’s an arrow hidden in the FedEx logo? Yup. Once you see it you’ll never not see it again. A very cool graphic design flourish to symbolize speed, resolve, vision. No matter where you live or what language you speak, you get it. A great analogy for the brand values FedEx stands for.



What we did

Strategy / Creative / Copy / Graphic design / Web design