Be a happy player.
A multiplatform digital & retail engagement effort by four blue chip brands with high traction among teenagers. The sweet spot in the middle of social media, experiential and POS. Coke & BK Play invite Guitar Hero fans to enjoy their favorite videogame online from any computer with the keyboard stickers obtained with a BK meal. No console needed. Unless you win a console by submitting your BK coupon to Kmart.
Coca-Cola Burger King Guitar Hero KMart
What we did
Strategy / Creative / Concept / Copy / Photography / Graphic design / Web design