Flor de Caña.
Aged in Nicaragua.
Acclaimed the world over.
Flor de Caña has a marketing problem: its brand name is extremely hard to pronounce for non-Spanish speakers, let alone memorize.
Flor de Caña is, however, one of the most award-winning aged premium rums in the world. It is sought-after by highly demanding mixologists and patrons in the best bars & lounges in the planet.
Compañía Licorera de Nicaragua
What we did
Strategy / Creative / Concept / Copy / Photography / Graphic design / Web design